Unlock your path to profit.
Say Goodbye to undercharging and Hello to Your Profitable Food Photography Business.
Confidently charge what you're worth, land high-paying clients, and take control of your business with proven pricing strategies.
You’re passionate about photography, but when it comes to turning that passion into a profitable business, things feel... complicated.
You’ve been working hard to build your career as a food photographer but pricing your services still feels like an impossible puzzle to solve. You know your work has value, but figuring out your pricing feels overwhelming--and it's left you frustrated, unsure and stuck.
Here are some struggles you might recognize all too well:
- You’re pouring hours into client work but feel like you’re barely breaking even.
- You hesitate to raise your rates because you’re afraid of losing clients.
- You're saying yes to low-budget projects because you dont know how to attract better paying ones.
- You see other photographers landing more jobs, and you can’t help but think it’s because they’re charging less.
- You feel overwhelmed trying to navigate client negotiations and justify your rates.
- You’re working harder than ever but still not seeing the income you hoped for when you started.
You’re not alone—pricing is one of the biggest struggles food photographers face.
But with the right strategies, you can break free from the cycle of financial struggle and inconsistent income, confidently charge what you’re worth, and discover the secrets to effective pricing that will elevate your business and bring you the success you deserve.
You're not on your own.
Hey, food photographer, I see you ...
You might believe that if your work were better, more clients would hire you. Or maybe you think the reason you didn’t land the last few jobs is because your prices are too high.
But what if I told you that’s not probably not true?
The key to success as a food photographer isn’t just about having the perfect portfolio—it’s about mastering your business skills.
What if I could show you how to make small but powerful tweaks to your business today—tweaks that could immediately unlock new opportunities and boost your income?
There’s a future waiting for you where high-value clients seek you out, appreciate your work, and are excited to pay what you’re worth. Imagine thriving in a photography business that not only sustains you financially but also celebrates your creativity and passion for food through stunning visual storytelling.
With Impact Pricing for Food Photographers, this vision can become your reality.
This isn’t just another course—it’s your roadmap to creating a profitable business. With step-by-step strategies, you’ll learn exactly how to price your work, attract better clients, and finally feel confident in what you charge.
INTRODUCING IMPACT PRICING FOR FOOD PHOTOGRAPHERS MASTERCLASS
Impact Pricing isn’t just another course—it’s a complete framework for transforming your pricing strategy and building a profitable business.
With Impact Pricing, you’ll learn the exact steps to set your rates, communicate your value, and attract clients who are excited to pay for your work.
I've been where you are and have helped other get out of this rut, too.
If you're stuck on the pricing hamster wheel, let me tell you -- there is another way!
What you need is a sustainable pricing strategy that future-proofs your business.
I'M DARINA, YOUR BUSINESS COACH
I help food photographers master their pricing and business strategies so they can confidently charge what they’re worth and build thriving careers.
When I started my food photography career, I thought great photos would be enough to attract clients. But even with a strong portfolio, I struggled to land the kinds of jobs I wanted.
That’s when I realized it wasn’t my photography holding me back. It was my business strategy--or lack thereof.
Once I refined my pricing and learned to communicate my value, everything changed.
Now, I’m here to help you do the same.
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STUDY AT
YOUR OWN PACE
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FOLLOW A PROVEN ROADMAP
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UNLOCK PROFITABLE BUSINESS STRATEGIES
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ELEVATE YOUR BUSINESS
HERE'S WHAT YOU'LL LEARN
Module One
Factors that Affect Pricing
This module breaks down the complexities of photographic pricing and provides the foundation for developing your pricing strategies.
Topics include:
- the consequences of undercharging
- market analysis + competitor research
- objectively evaluating your skills + expertise
- why you need a menu of pricing structures
- knowing your value
Module Two
Building Your Rate Structure
In this module we're going to get focused on your numbers.
You'll learn the ins-and-outs of estimating and walk away with a firm grasp of the baseline you need to charge for your photography service to turn a profit.
Topics include:
- estimating your cost of doing business
- setting project + income goals
- estimating costs of production
- estimating your time
- how to add value to your estimates
- the anatomy of an estimate
Module Three
Developing Pricing Strategies + Rates
This is the lengthiest and info-packed module of the course, with individual lessons on each potential strategy such as day rate and project pricing, as well as tailoring your approach for different types of clients.
Topics Include:
- the number one question to ask a potential client
- pricing for editorial work
- pricing for commercial work
- when to use a rate card
- diversifying your income streams
Module 4
Licensing, Usage Rights + Communication
This module delves in to the nebulous world of photography licensing and contract negotiation. Learn how to build out your licensing terms and communicate them to the client.
- understanding copyright + intellectual property rights
- types of image licenses
- avoiding common licensing pitfalls
- licensing agreements + contract essentials
- negotiating licensing terms + pricing
- effective client communication about licensing
BUT THAT'S NOT ALL you'll also get VIP SUPPORT TO TRANSFORM YOUR PRICING STRATEGY
To ensure your success, I’m including premium one-to-one support to help you refine your pricing and fast-track your results.
Exclusive One-to-One Session and Pricing Audit to Elevate Your Business Strategy
When you enroll in Impact Pricing, you’ll receive exclusive access to a Pricing Audit + 1:1 90-Minute Coaching Call with me—valued at $500.
This private session is your opportunity to address your biggest pricing pain points with tailored, expert support. There’s nothing like having an experienced, objective eye to help you see what’s missing and refine your strategy for maximum impact.
Here’s what’s included in your VIP call:
- Estimate Review: Submit your estimates, rate cards, or proposals in advance for my detailed feedback and suggestions.
- Pricing Numbers & Strategy: Work through your specific pricing questions, hammer out the numbers, and walk away with a clear, profitable pricing structure.
- Tailored Guidance: Whether it’s client communication, negotiating rates, or building confidence, this session is completely tailored to your needs.
This level of one-on-one support is rarely offered with online courses and is available for a limited time only.
This is your chance to get high-level, individualized support to ensure you’re not just learning the strategies—but applying them effectively to transform your business.
TESTIMONIALS
“Thanks so much for your valuable guidance in helping me shape my business. I couldn't be happier that I chose to work with you."
Meera S.
@MEERA.SEETHARAMAN
"I'm looking forward to your course. I always learn a lot form you. You are such a good educator."
Garry L.
@GARRY.LUNN
"Coaching from you was one of the best decisions I've made and it has certainly improved my skills in how to market myself. Many thanks for your guidance and support!"
Nishant R.
@NISHANTRODEY_STUDIO
By the end of Impact Pricing, you’ll have:
- an in-depth understanding of the factors that affect pricing in the food photography industry
- step-by-step guidance on estimating your time accurately and valuing your services
- various pricing strategies and models to suit different client needs and budgets
- your cost of doing business and incorporated it into your pricing structure
- different pricing approaches for clients at various levels
- effective techniques for discussing pricing and licensing with clients, emphasizing the value of your work
- workbooks, calculators and templates as well as recommended tools resources, and software at your fingertips to streamline your process
GET READY TO START THE CAR.
Love a good Bonus Stack? Yeah, me too.
You'l receive instant access to $426 in course bonuses to make pricing your food easier than ever.
Bonus #1
live group Q+A call
REGULAR $200 NOW INCLUDED
Enroll in Impact Pricing today and gain access to a free group call on January 9 at 1:00pm ET. This exclusive session is your chance to get expert guidance on your pricing strategy and ask the questions that matter most to your business. Start 2025 on the right foot by setting yourself up for your most profitable year yet—this call alone could give you the clarity and confidence to transform your pricing and attract high-value clients all year long.
Bonus #1
tHE ESTIMATING WORKSHOP
REGULAR $69 NOW INCLUDED
Get an exclusive inside look at crafting professional estimates for commercial and brand photography from the perspective of a seasoned photo rep. In this 2-hour workshop replay, Monashee Alonso—a photo consultant and rep with over 20 years of experience—shares proven strategies for writing estimates, negotiating with confidence, and communicating effectively with clients.
This session offers invaluable insights to help you secure high-paying assignments and elevate your business game.
Bonus #2
CODB + PRICING CALCULATORS
REGULAR $49 NOW INCLUDED
Simplify your pricing process with the comprehensive Pricing Calculator. This powerful tool includes calculators for determining your cost of doing business, setting day rates, and pricing projects. By working with real-world numbers, you’ll gain clarity on your expenses, confidently set profitable rates, and ensure your business is financially sustainable.
This calculator helps you take the guesswork out of pricing, giving you a clear, strategic framework to guide your decisions.
Bonus #3
CANVA RATE CARD TEMPLATE
REGULAR $49 NOW INCLUDED
Sometimes a rate card is the most effective way to communicate your pricing structure to potential clients. With this Canva template, you’ll get the exact rate card I use in my business, complete with suggested text you can copy or customize to suit your personal style and target audience.
Please note: Some fonts in the template require Canva Pro, but you can easily swap them for free alternatives if needed.
Bonus #4
CANVA FOOD PHOTOGRAPHY PROPOSAL
REGULAR $59 NOW INCLUDED
A professional proposal is often the key to winning high-value clients. This Canva template gives you the exact food photography proposal I use, complete with customizable sections and suggested copy to help you showcase your services, communicate your value, and close deals with confidence.
Please Note: Certain fonts in the template are exclusive to Canva Pro, but they can be replaced with free fonts to fit your style.
100% RISK FREE
When you join this course you’ll be welcomed into a space that has everything you need to create pricing strategies that work for your unique food photography business.
This is a system that I developed and successfully implemented in my own business as well as students in college and online settings.
I'm confident that Impact Pricing for Food Photographers will provide you with the knowledge and skills you need to confidently price your work. If after two weeks of course purchase you decide the course isn't for you, contact me and you'll receive a complete refund.
WITH THE CURRICULUM AND BONUSES,
THE TOTAL VALUE OF THIS PROGRAM IS $1423 IF YOU WERE TO PURCHASE EVERYTHING SEPARATELY
But right now, you get everything for ...
$697 USD
PAYMENT PLAN
3 MONTHY PAYMENTS
$233 X 3
- Impact Pricing for Food Photographers Masterclass
- 1:2:1 Coaching Call + Pricing Audit
- BONUS #1: CODB + Pricing Calculator
- BONUS #2: Canva Rate Card Template
- BONUS #3: Canva Food Photography Proposal Template
- BONUS #4: Access to The Estimating Workshop
PAY IN FULL
PAY IN FULL AND SAVE
$697
- Impact Pricing for Food Photographers Masterclass
- 1:2:1 Coaching Call + Pricing Audit
- BONUS #1: CODB + Pricing Calculator
- BONUS #2: Canva Rate Card Template
- BONUS #3: Canva Food Photography Proposal Template
- #4 BONUS: Access to The Estimating Workshop
Absolutely. This course is designed to benefit photographers of all experience levels. Whether you're a seasoned professional looking for a roadmap to refine your pricing strategies or a beginner seeking to establish a solid foundation, the content is tailored to accommodate your individual journey and growth in the food photography industry.
This course covers a wide spectrum of food photography projects, including restaurant, recipe, product and more. Whether you're shooting editorial or commercial work, you'll gain the skills and insights needed to adapt your pricing strategies based on each project type. You'll learn how to confidently set rates that accurately reflect your value and expertise across diverse client needs.
This course is designed to be interactive and practical. It comes with comprehensive workbooks, tools, and exercises that guide you through the process of pricing your food photography services.
Pricing is a personalized journey that requires research, analysis, and thoughtful decision-making. We provide you with a roadmap, but your active participation in utilizing the resources and applying the knowledge is essential to effectively set processes that align with your unique business goals and market conditions.
This is a self-paced, self-study course with lifetime access. You can take as long as you need to complete the course. I recommend working your way through the modules of the course step-by-step to build a foundation for your pricing structure.
This structure allows you the time and space to work on systematically building out your pricing without the temptation of rushing ahead and potentially missing key foundational steps.
The course has been set at a lower price to ensure accessibility for a wider audience, therefore, there is no community feature at this time.
The rationale behind this decision lies in the complexity of pricing, as it demands a personalized approach. Pricing questions often require a high-touch, unique response tailored to your specific circumstances.
Most photographers need some support with pricing, which is why you'll receive a one-on-one 90-minute coaching call with me, where I can provide hands-on assistance in refining your pricing to best suit your business goals.
And of course, general questions can be dropped in the course portal.
Impact Pricing is crafted to equip photographers across various countries and markets. While pricing strategies can differ, the foundational principles of valuing your work, understanding market dynamics, and positioning your brand apply universally.
The strategies and techniques shared can be adapted to suit the nuances of different regions, ensuring that you can confidently price your food photography services no matter where you're located.
Don't miss this opportunity
Your Profitable Business Starts Here !
Don’t let pricing hold you back another year. This is your moment to step into your worth, attract premium clients, and create a thriving photography business.
EARNINGS DISCLAIMER: Your level of success in attaining the results from using our products, services, and information depends on, but is not limited to, your active participation and the time you devote to the course(s) and resources, ideas and techniques used, your pre-existing knowledge, various skills, business savvy, network, and financial situation. While we make every effort to ensure that we accurately represent all the products on this website and the potential for income and earnings, these are estimates only of what we think you could possibly earn.
© 2025 GASTROSTORIA | DARINA KOPCOK PHOTOGRAPHY