Impact Pricing

Course • 82 Lessons

Say goodbye to undercharging and hello to profitable food photography with Impact Pricing for Food Photographers.

JOIN NOW

Course Curriculum

BONUSES

Here you'll find links to the Rate Card and Photography Proposal Templates for Canva. Make a copy and swap out the images for your own. Tweak with your brand colors, logo, fonts etc.

  • Food Photography Proposal - Canva Template.pdf • 1.24 MB
  • Food Photography Rate Card - Canva Template.pdf • 1.29 MB
  • Expense and Rate Calculators • 26.6 KB
  • Pricing Calculator Quick Start Guide - Impact Pricing.pdf • 22.4 MB
  • Food Photography Proposal - Canva Template.pdf • 1.24 MB
  • Food Photography Rate Card - Canva Template.pdf • 1.29 MB
  • Expense and Rate Calculators • 26.6 KB
  • Pricing Calculator Quick Start Guide - Impact Pricing.pdf • 22.4 MB

WORKBOOKS FOR MODULES 1 + 2 - FILLABLE PDF

You'll discover the corresponding workbooks for Module 1 and 2 right here in this section. Feel free to print them out or utilize them digitally on your computer – whichever method suits your learning style best. These workbooks are designed to complement Modules 1 and 2, providing you with a practical and interactive way to engage with the course material. Modules 3 and 4 are supported with tools and templates.

  • Impact Pricing - Module 1 Workbook.pdf • 1.57 MB
  • Impact Pricing - Module 2 Workbook.pdf • 6.06 MB

EXCEL WORKSHEETS

  • Task Tracking • 15.3 KB
  • Project and Income Goal Tracker • 767 KB
  • Photoshoot Estimate Template • 37.8 KB

INTRODUCTION

Welcome to Impact Pricing!

  • Impact Pricing - Course Curriculum.pdf • 84.6 KB
  • Introduction - What's Inside Impact Pricing • 5 mins • 208 MB
  • How to Get the Most Out of This Course
  • Pricing Strategy Framework.pdf • 1.1 MB

Module 1 - Understanding Pricing Factors + Strategies

Gain a comprehensive understanding of the factors that influence pricing in the food photography industry and how to position yourself in your market. You'll walk away the nuances shaping pricing in food photography. By mastering these dynamics, you'll develop the skills to prevent undercharging pitfalls, adapt to various client types, and design versatile pricing structures. This module will refine your market awareness through competitor analysis, localized research, and self-evaluation. Ultimately, it will empower you to confidently set prices aligned with your expertise, positioning you for success in the food photography industry.

  • 1 - Factors That Affect Pricing • 10 mins • 181 MB
  • Key Points 01 1- Factors That Affect Pricing.pdf • 34.8 KB
  • 2 - Problems with Undercharging • 13 mins • 172 MB
  • Key Points 01 2 - Problems with Undercharging.pdf • 763 KB
  • 3 - Different Types of Clients You Can Work With • 12 mins • 155 MB
  • Key Points 01 3 - Different Types of Clients You Can Work With.pdf • 925 KB
  • 4 - A Menu of Pricing Structures • 9 mins • 129 MB
  • Key Points 01 4 - A Menu of Different Pricing Structures.pdf • 573 KB
  • 5 - Market Analysis + Competitor Research • 18 mins • 225 MB
  • Key Points 01 5 - Market Analysis + Competitor Research.pdf • 56 KB
  • 6 - Researching Pricing in Your Area • 15 mins • 163 MB
  • Key Points 01 6 - Researching Pricing in Your Area.pdf • 819 KB
  • 7 - Evaluating Your Skills + Expertise • 21 mins • 255 MB
  • Key Points 01 7 - Evaluating Your Skills + Expertise.pdf • 1.26 MB
  • 8 - Know Your Value • 6 mins • 82.2 MB
  • Key Points 01 8 - Know Your Value.pdf • 35.6 KB

Module 2 - Estimating Costs, Time + Value

In Module 2 you'll delve into the intricacies of pricing with a keen focus on precision. Learn the art of calculating your business costs effectively and translating them into project and income objectives. Explore methods to estimate production expenses, factor in your time investment, and strategically enhance value within your estimates. This module unveils the anatomy of a well-structured estimate, equipping you with indispensable skills for a thriving food photography career.

  • Assessing Project Scope - Questions to Ask a Potential Client (1).pdf • 42.9 KB
  • Creative - Questions to Ask a Client.pdf • 30.4 KB
  • 1 - Your Cost of Doing Business • 13 mins • 128 MB
  • Key Points 02 1 - Cost of Doing Business.pdf • 70 KB
  • 2- Setting Project + Income Goals • 8 mins • 73.8 MB
  • Key Points 02 2 - Setting Project + Income Goals.pdf • 46.8 KB
  • 3 - Estimating Costs of Production • 9 mins • 85.6 MB
  • Key Points 02 3- Estimating Costs of Production.pdf • 830 KB
  • 4- Estimating Your Time • 13 mins • 126 MB
  • Key Points 02 4 - Estimating Your Time.pdf • 1.2 MB
  • 5 - How to Add Value to Your Estimates • 10 mins • 99 MB
  • Key Points 02 5 - Adding Value to Your Offer.pdf • 908 KB

Module 3 - Developing Pricing Strategies + Rates

Module 3 unveils a spectrum of pricing possibilities tailored to the nuances of food photography. Explore charging methodologies including hourly rates, per-image pricing, day and half-day rates, package rates, project-based pricing, recipe-based charges, and creative concept pricing. Navigate dynamic scenarios such as rush fees and retainer arrangements, and master pricing approaches for editorial and commercial advertising projects. Discover the strategic employment of a rate card and learn how to diversify income streams. This module culminates with insights on effectively harnessing a pricing calculator, equipping you with an arsenal of pricing strategies that resonate in the world of food photography.

  • 1 - Where to Start • 9 mins • 80.4 MB
  • Key Points 03 1- Where to Start.pdf • 50.4 KB
  • 2 - Charging by the Hour • 9 mins • 98.8 MB
  • Key Points 03 2 - Charging by the Hour.pdf • 47.2 KB
  • 3 - Charging by the Image • 7 mins • 72.8 MB
  • Key Points 03 3 - Charging by the Image.pdf • 53.5 KB
  • 4 - Charging a Day Rate or Half Day Rate • 17 mins • 164 MB
  • Key Points 03 4 - Charging a Day Rate or Half Day Rate.pdf • 50.7 KB
  • 5 - Charging by the Project • 7 mins • 75.3 MB
  • Key Points 03 5- Charging by the Project.pdf • 48.7 KB
  • 6 - Charging by the Recipe • 8 mins • 74.7 MB
  • Key Points 03 6 - Charging by the Recipe.pdf • 50.4 KB
  • 7 - Charging by the Creative Concept • 6 mins • 94 MB
  • Key Points 03 7 - Charging by the Creative Concept.pdf • 44.3 KB
  • 8 - Charging a Rush Fee • 7 mins • 78.1 MB
  • Key Points 03 8- Charging a Rush Fee.pdf • 40.1 KB
  • 9 - Working on a Retainer • 7 mins • 84.3 MB
  • Key Points 03 9 Working on a Retainer.pdf • 40.8 KB
  • 10 - Pricing Editorial Work • 16 mins • 157 MB
  • Key Points 03 10 - Pricing Editorial Photography.pdf • 70 KB
  • 11 - Pricing for Commercial Advertising Photography • 15 mins • 182 MB
  • Key Points 03 11 - Pricing for Commercial.pdf • 70.3 KB
  • 12 - When to Use a Rate Card - Impact Pricing • 8 mins • 91.2 MB
  • Key Points 03 12 - When to Use a Rate Card.pdf • 55.6 KB
  • 13 - Diversifying Your Income • 8 mins • 81 MB
  • Key Points 03 13- Diversifying Your Income.pdf • 54.6 KB

Module 4 - Licensing, Usage Rights, + Communication

Module 4 delves into the intricate realm of copyright, intellectual property rights, and their implications in the context of food photography. Explore the diverse landscape of image licenses, gaining insights into crafting comprehensive licensing packages and optimizing revenue through licensing strategies. Discover how to effectively charge for licensing and sidestep common pitfalls in licensing terms and pricing. Grasp the essentials of licensing agreements and contracts, and master the art of negotiating licensing terms and pricing with clients. This module also hones your skills in communicating licensing details efficiently and effectively to clients, ensuring a transparent and productive client-photographer relationship in the ever-evolving world of food photography.

  • 1 - Understanding Copyright + Intellectual Property Rights • 15 mins • 158 MB
  • Key Points 04 1 - Copyright + Intellectual Property Rights.pdf • 79.3 KB
  • 2 - Types of Image Licenses • 13 mins • 140 MB
  • Key Points 04 2 - Types of Image Licenses.pdf • 77.1 KB
  • 4 - Avoiding Common Licensing Pitfalls • 14 mins • 166 MB
  • Key Points 04 4 - Avoiding Common Licensing Pitfalls.pdf • 66.4 KB
  • 5 - Licensing Agreements + Contract Essentials • 19 mins • 201 MB
  • Key Points 04 5 - Licensing Agreements + Contract Essentials .pdf • 25.4 KB
  • 6 - Negotiating Licensing Terms and Pricing • 12 mins • 130 MB
  • Key Points 04 6 - Negotiating Licensing Terms and Pricing .pdf • 52.1 KB
  • 7 - Effective Client Communication About Licensing • 9 mins • 90.8 MB
  • Key Points 04 7 - Effective Client Communication About Licensing.pdf • 61.6 KB
  • Summary of Clauses - Contract Essentials.pdf • 94 KB
  • Examples of Clauses - Contract Essentials.pdf • 139 KB
  • Client Communication Templates - Impact Pricing.pdf • 90.5 KB

© 2025 GASTROSTORIA | DARINA KOPCOK PHOTOGRAPHY