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Still Guessing What to Charge?

Here's How to Know for Sure.

What If You Finally Knew the True Value of Every Project You Booked?

Yes, I Want to Know the True Value of My Projects

Are you tired of pricing your food photography blind, never really knowing if a project is making you money or costing you?

Or maybe you're sick of guessing every time you get a new inquiry, pulling a number out of thin air because you don't have a system, and hoping it's close enough.

I talk to many food photographers who tell me that dealing with the constant worry of undercharging or pricing themselves out of a job keeps them second-guessing every quote they send.

Make way for …

A Whole New Way of Pricing Your Work

ESSENTIAL #1

Know Your Numbers

ESSENTIAL #2

Price Any Project in Minutes

ESSENTIAL #3

Every Quote Protects Your Profit

See your true cost of doing business laid out clearly, so every price you set is built on real math.

Skip the blank page panic. Plug in the scope and get a price you can send with confidence. No more starting from scratch every time.

Know your price to protect your profit and keeps you competitive, backed by real numbers every time you send a quote.

Introducing ...

The Profitable

Pricing Calculator

A simple calculator that shows you your true cost of doing business and helps you price any project by scope, so every quote you send protects your profit.

Take a peek inside ...

THE PROFITABLE PRICING CALCULATOR

Cost of Doing Business Breakdown

Enter your personal and business expenses, and see your true baseline cost calculated automatically, so you always know the number you need to hit.

Scope Based Project Pricing

Price any shoot by scope from pre to post production and deliverables for a quote that always matches the real scope of the work.

Built In Profit Margin

Set your desired profit margin once, and every price the calculator generates includes it automatically.

Editable and Fully Customizable

Adjust every input to match your project expenses and workflow, so the calculator grows with you as your business changes.

Price Projects in Minutes

Understand the true value of any project fast and turn that into an estimate you can send with confidence.

Simple, No Spreadsheet Skills Required

Everything is built for ease of use, so you can start pricing accurately today, even if formulas and spreadsheets aren't your thing.

Ready to Finally Have a Pricing System You Can Trust?

Every quote you send from here forward can be backed by your true numbers. Grab yours today, and put them to work on your very next project.
The Profitable Pricing Calculator pairs with the Tiered Pricing Template to give you a complete system for transparent pricing, project after project.

Every quote you send from here forward can be backed by your true numbers.

Grab yours today, and put them to work on your very next project.

The Profitable Pricing Calculator pairs with the Tiered Pricing Template to give you a complete system for transparent pricing, project after project.

Step 1: Get instant access to The Profitable Pricing Calculator

Step 2: Enter your personal and business expenses to get your income target

Step 3: Price your very next project with numbers that reflect the true value of the work.

Is it for you?

WHO WILL GET THE BEST RESULTS FROM

THE PROFITABLE PRICING CALCULATOR?

WHO IT'S FOR

Food photographers who want to know their true cost of doing business.
Photographers ready to send prices that reflect the true scope of every project

Photographers who want their prices to reflect their real expenses and desired profit.
Photographers who feel unsure or inconsistent when quoting clients.

WHO IT'S NOT FOR

Photographers who already have a proven, profitable pricing system in place.
Photographers who only offer fixed package prices and never customize by scope.
Photographers who prefer to work out pricing manually rather than use a tool.
Photographers who prefer to keep their pricing loose and informal.

Want to Know the True Value of Every Project You Price?

Get instant access to The Profitable Pricing Calculator for just $29 (regularly $59).

Enter your numbers, get your income target, and start pricing every project by scope today. As soon as you check out, you'll get immediate access, so you can start using it on your very next quote.

YES, SHOW ME THE VALUE

Maybe you're worried, though...

... That you're not a numbers person.

I get it. Spreadsheets and formulas aren't your thing. This calculator does the math for you. Enter your expenses and project details, and it shows you your numbers clearly, no formulas or spreadsheet skills required.

Or maybe you're thinking you already have a sense of what to charge, so this feels unnecessary. Here's the thing: a rough idea isn't the same as accounting for every aspect of delivering a project.

Without that number, you're pricing off a feeling, not a fact, and it's easy to be off by more than you'd think.

Or perhaps you're worried you don't have time to sit down and figure all this out right now. Your personal and business expenses carry over each time you use it, so pricing any single project takes minutes.

I'M DARINA!

I'm a professional food photographer with over a decade of experience working with top brands and publications.

For years, I priced my projects from an unsure, scarcity mindset, thinking it would increase my chance of getting the job. This resulted in quotes that rarely reflected my real expenses or protected my profit.

Once I got clear on my true cost of doing business, everything changed. My quotes started reflecting my true numbers, my profit margins made sense, and pricing became something I approached with confidence.

I created The Profitable Pricing Calculator to give you that same clarity, and help you price every project with numbers you can trust.

Want to Price Every Project in Minutes?

Get instant access to The Profitable Pricing Calculator for just $29 (regularly $59).

Enter your expenses once, and price any shoot in minutes from that point forward.

Maybe you're wondering ...

Will this work with my tiered pricing template?

Yes. The calculator gives you the numbers behind your pricing, and the tiered pricing template gives you the structure to present them. They work together as a complete pricing system.

Is this only for food photographers who work in a specific niche?

No. The calculator works across food photography niches, from restaurants to product and beverage work, since it's built around your personal expenses and business costs.

Do I need any experience with spreadsheets or formulas to use this?

Not at all. The calculator is built for ease of use. You enter your numbers, and it does the math for you.

What if I'm just starting out and don't have expenses figured out yet?

The calculator walks you through exactly what to include, so you can build your cost of doing business even if this is your first time calculating it.

Ready to Finally Have a Pricing System You Can Trust?

Every quote you send from here forward can be backed by your true numbers. Grab yours today, and put them to work on your very next project.

The Profitable Pricing Calculator pairs with your tiered pricing template to give you a complete system for pricing with clarity, project after project.

The sooner your true cost of doing business is in place, the sooner every price you send reflects it.

YES, I WANT A PRICING SYSTEM I CAN TRUST